Event Details

Small shop veterans Esther Landau, CFRE, and Vicente Montoya discuss life in a small shop. Small shop fundraisers have challenges unique to the field, often having to wear multiple hats and achieve the impossible on a shoestring budget. Come prepared with questions and share your own stories of triumph and defeat. The session will be confidential and not recorded.

3 key takeaways from this event:

  • How to prioritize your efforts, given that you are just one person.
  • How to deal with a challenging work dynamic and know when to walk away.
  • How to ask for help and how to find professional resources to support you


  • Esther Landau (Senior Director of Advancement at The Arc San Francisco)

    Esther Landau

    Senior Director of Advancement at The Arc San Francisco


    Esther Landau, CFRE, has been fundraising since 2000 when she started writing grants for her woodwind quintet, Citywinds. Today she is the Senior Director of Advancement for The Arc San Francisco. In between, she has led small shops at The Walden School and the Pomeroy Center. She has extensive experience in communications, fundraising, public relations, and a deep admiration for the disability community. In 2022, Esther served as the President of the Golden Gate Chapter of AFP, leading the chapter's efforts to increase the diversity of its programming and leadership. Prior to her work in fundraising, Esther was a professional flutist and teacher, performing with her wind quintet and teaching in the Pre-College program at the San Francisco Conservatory of Music. She lives with her wife and anxious dog in Bernal Heights.

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  • Vicente Montoya

    Vicente Montoya


    Vicente Montoya has been dedicated to fundraising since 2011 when he first became involved with the San Francisco Gay Men's Chorus and volunteered with Folsom Street. He quickly rose through the ranks at Folsom Street, starting as a beneficiary volunteer and eventually becoming a board member and employee. With over 11 years of experience in outdoor event management, nonprofit development, and environmental sustainability in San Francisco, Vicente has become a seasoned professional in the industry. In 2021, Vicente was selected as a IDEA fellow with the Golden Gate Chapter of AFP and elected to the AFP GG board in 2022. Currently, Vicente serves as a co-chair of the Programs Committee, where he leads the chapter's programming efforts. Through his commitment to fundraising and extensive experience, Vicente has made a significant impact on the LGBTQIA+ nonprofit community in San Francisco.

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Member Registration
Primary Member Price $5
Non-Member Registration
Standard Price $30