Event Details

Many nonprofits have stories and messages that reinforce deficit stereotypes—and at Mission Minded, we've been guilty of writing stories that way ourselves. The problem is that this kind of story trains our minds to believe in relationships of dependence instead of interdependence, subsequently viewing and operating our donor relations the same way.

In this workshop, you'll learn how to utilize asset-based framing—framing stories through a communities' aspirations and contributions rather than their challenges and deficits—to shift how donors see themselves in relation to your organization. Reframing your stories will help donors participate in your work rather than be the saviors of it, engaging them more deeply and meaningfully.


  • Sarah Moore (Partner & Director of Brand Strategy at Mission Minded)

    Sarah Moore

    Partner & Director of Brand Strategy at Mission Minded

    Mission Minded’s Partner & Director of Brand Strategy, Sarah Moore, is responsible for the caliber of the strategic product on behalf of all clients and the continuing development of Mission Minded’s talented strategists. She joined the company in 2011 and has led re-branding efforts for dozens of nonprofits, including California ChangeLawyers, Marin Academy, and the Blue Shield of California Foundation.
    Sarah has served on several nonprofit boards. Currently, she is the Board Vice President for Mentis of Napa, which provides affordable mental health services. The agency has achieved significant yearly growth during her tenure and is currently in the quiet (shhh!) phase of a capital campaign. Prior to Mission Minded, Sarah was a senior executive at some of the world’s largest advertising agencies.

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  • Tierney Yates (Diversity, Equity, and Inclusion Advisor at Mission Minded)

    Tierney Yates

    Diversity, Equity, and Inclusion Advisor at Mission Minded

    Tierney has worked in the nonprofit sphere for over 12 years, using cross-sector collaboration strategies to create spaces with equity and inclusivity at the center. His strategies and expertise include fundraising, program implementation, and diversity, equity, and inclusion (DEI) facilitation and training. As a leader in this work, he was awarded a Certificate of Recognition from the California Legislature Assembly. Tierney has been a panelist for DEI work at the University of California Santa Cruz, Mills College Lorry I. Lokey School of Business and Public Policy, and his alma mater, San Jose State University.

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Member Registration
Member Price $10
Non-Member Registration
Standard Price $35