Mission Minded’s Partner & Director of Brand Strategy, Sarah Moore, is responsible for the caliber of the strategic product on behalf of all clients and the continuing development of Mission Minded’s talented strategists. She joined the company in 2011 and has led re-branding efforts for dozens of nonprofits, including California ChangeLawyers, Marin Academy, and the Blue Shield of California Foundation.
Sarah has served on several nonprofit boards. Currently, she is the Board Vice President for Mentis of Napa, which provides affordable mental health services. The agency has achieved significant yearly growth during her tenure and is currently in the quiet (shhh!) phase of a capital campaign. Prior to Mission Minded, Sarah was a senior executive at some of the world’s largest advertising agencies.

Tierney has worked in the nonprofit sphere for over 12 years, using cross-sector collaboration strategies to create spaces with equity and inclusivity at the center. His strategies and expertise include fundraising, program implementation, and diversity, equity, and inclusion (DEI) facilitation and training. As a leader in this work, he was awarded a Certificate of Recognition from the California Legislature Assembly. Tierney has been a panelist for DEI work at the University of California Santa Cruz, Mills College Lorry I. Lokey School of Business and Public Policy, and his alma mater, San Jose State University.